Online retail offers shoppers a convenient way of perusing a store's inventory and buying goods. Customers have access to much more information about a retailer's goods, including customer reviews and ratings, which can boost their confidence in making a purchase.
Perhaps the biggest advantage of e-commerce is the fact that it allows you to reach a massive audience. Your physical storefront can only get so many visitors in a day, especially if you live in a smaller town or a rural area.
